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As a young brand in the competitive F&B market, THREE O’CLOCK was born in Ho Chi Minh City in 2016 and then evolved into a 24-hour cafe chain that quickly became a coffee brand familiar to most Saigon youth in recent years.
More than just a chain of beverage shops, we aim to give young and dynamic people a different view of the habit of going to cafe, which is an interesting workplace, where we connect and share, and also spend unlimited outing time. In particular, we are in line with the habit of “overnight” characteristic of “Saigonese”.
THREE O’CLOCK is the coffee shop chain with the most 24-hour branches in Ho Chi Minh City today.
Inspired by coffee roasting factories, 3H chooses an industrial style with a minimalist design, open space, exposing architectural elements such as pipes, raw bricks, and concrete, a mixture of rustic materials, and adding different elements in furniture, lighting accents, open floor plans, using neutral color palettes but still creating a cool and comfortable feeling.
